The Hosur-based streamer and entrepreneur streams generally RPGs (role-playing games) but has a special place for PUBG that got him back into gaming after five years. Generally, brands will stick to entertainment channels (that have a wider demographic) and only apps or gaming-based products will reach streamers, of which there are little to none based in Tamil Nadu specifically,” adds the 30-year-old, who has amassed a follower base of 2.3 lakh viewers.įor Vinoth Kumar, the need for streaming was born out of his introverted nature. Most Tamil streamers will find it difficult because of the language barrier and because we are only covering a particular area. Currently, there are very few organisations in India that are accepting regional gamers on their teams for esports events, in competitive spaces.Įven when it comes to sponsorships, streamers under an agency are more likely to get a deal.
The scope of streaming will only increase once the industry starts expanding. Currently, I would say that to consider it a career, one should still have a degree and a back-up plan. If your audience is with you only for one game, you risk losing them if it gets banned.” He quotes the example of the ban of PUBG, through which he remained unfazed as opposed to his counterparts.Īccording to Prabhakaran, the regional market is yet to open up to the gaming genre widely.
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Initially, he played mobile games like PUBG - which are popular in regional markets - but he slowly transitioned to an entertainer, giving Tamil commentary to PC games like Dead by Daylight and GTA. With the support of his wife, he indulged in this interest and began his streaming career, alongside his job. We are excited about this.”īut what do the ones on the field have to say about the growth and scope of regional game streaming? Six game streamers share their inputs on their audience, the evolution of gaming, and their experiences of streaming in Tamil.Ī job as a 3D artist, a stable income and a happy marriage - three years ago, Prabhakaran P’s life seemed content to the outside gaze but was, in fact, devoid of his passion - gaming. Tamil Nadu is going to emerge as a very important market because of high adoption and engagement with their audience, compared to other languages. With an audience and impact this huge, it’s no surprise that Tamil gaming streamers, too, are enjoying a large slice of the pie.Īccording to Piyush Kumar, the founder and CEO of streaming and esports platform Rooter, Tamil-language streams are set to be a large contributor to the gaming market, “The gaming market in Tamil is the strongest amongst the south Indian states. And far from a niche interest, it’s become the mainstream,” notes Neal Mohan, Youtube Chief Product Officer. According to a survey from earlier this year, playing video games is Gen Z’s favourite form of entertainment. “Today, gaming content has evolved dramatically to become an essential part of the backbone of YouTube.
YouTube reports a watchtime of 100 billion hours across their 40 million active channels, including Indian gamers (MortaL, Dynamo Gaming, Sc0ut, Total Gaming, and Gyan Gaming).
The year 2020 was an unbeatable one as people sought obsessive ways to entertain themselves in quarantine. Gamers report that in the past few years gaming has taken the international streaming world by a storm, becoming one of the most actively watched genres of content with over a billion viewers. The world of live streaming today could simply be considered an extension of this phenomenon, where gamers and entertainers broadcast their gameplay in real time for people’s entertainment. That was an era where personal laptops and PCs were still a distant dream, people had to experience the thrill of video games secondhand, while their elder siblings and friends took charge of the controllers. CHENNAI: You may remember a time when Mario and Duck Hunt were all the rage (or Grand Theft Auto and Halo, if you’re younger).
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